Under the theme: “Unlocking Value Creation by Putting the Customer First”, this year’s WPS combines the former Digital and Data and Retailing Symposium, the Global Airport and Passenger Symposium and the Accessibility Symposium into a single event to reflect the importance and connectedness of all three elements to the customer experience.

In addition to plenary sessions, three knowledge tracks will address the end-to-end customer journey – everything from shopping and purchasing an air travel product to arriving at the destination. Each discrete step in the travel process will be addressed from customer and provider perspectives.